COMUTATO

ARM — INBOUND SALES AI

Your AI Sales Team That Never Sleeps

ARM is an agentic relationship management system — it handles buyer conversations across every channel, qualifies leads in seconds, schedules appointments, and keeps your CRM perfectly updated. Autonomously.

ARCHITECTURE

Four Layers of Sales Intelligence

ARM operates as a Layer 2 — an intelligent protocol between your business systems and your customers.

01

Language Layer

Multi-LLM orchestration selects the optimal model for each interaction. Context-aware dialogue across 20+ languages.

02

Skills Layer

Lead qualification, appointment scheduling, follow-ups, objection handling — pre-built workflows that adapt to your industry.

03

Integration Layer

Bidirectional CRM sync with Bitrix24, Salesforce, HubSpot, Kommo. Multi-channel: WhatsApp, Telegram, Email, Phone.

04

Learning Layer

Every conversation makes the system smarter. Confidence-based automation that earns autonomy through manager feedback.

INBOUND FLOW

How ARM Processes Every Message

Message Received

Lead messages via WhatsApp, Telegram, email, or web chat

Intent Classified

AI analyzes context, history, and sentiment

Confidence Check

Score determines auto-respond or escalate

Action Taken

Reply sent or manager notified with full context

CRM Synced

Contact created, lead scored, deal stage updated

System Learns

Every interaction improves future responses

HOW ARM WORKS

From Message to Meeting in Seconds

01

Customer Reaches Out

A lead messages on WhatsApp, Telegram, email, or web chat. ARM intercepts instantly.

02

AI Understands Intent

The Language Layer analyzes context, history, and sentiment. Classifies the inquiry and selects the response strategy.

03

CRM Gets Updated

Contact created or enriched. Lead scored. Deal stage updated. All without a human touching the CRM.

04

Manager Gets Notified

High-confidence actions happen autonomously. Low-confidence decisions get escalated with full context.

05

System Learns

Every interaction feeds the Learning Layer. Response patterns improve. Confidence thresholds adapt.

webhook-payload.json
1{
2 "event": "lead.qualified",
3 "confidence": 0.94,
4 "lead": {
5 "name": "Sarah Chen",
6 "channel": "whatsapp",
7 "intent": "purchase",
8 "budget": "€350K-500K"
9 },
10 "action": "schedule_viewing",
11 "crm_synced": true
12}

RESPONSE HANDLING

Intelligent Response Classification

ARM classifies every incoming response and takes the right action automatically — pausing sequences, booking meetings, or escalating to your team.

Positive Interest

Pause sequence, draft contextual reply

PausedOthers continue

Meeting Request

Book meeting, pause all sequences

PausedAll paused

Question

Draft answer via confidence check

PausedOthers continue

Objection

Draft objection handler

PausedOthers continue

Hard No

Stop contact permanently, log reason

StoppedOthers continue

Redirect

Add new contact, queue enrichment

PausedOthers continue

ARM METRICS

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Average response time

0%

Lead response rate

0%

CRM sync accuracy

<0%

Escalation rate

PRICING

€5,000/month
+$0.99/dialogue

3-month minimum commitment. Pay per completed customer interaction — not seats, not messages.

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